easter eggs

how was your easter?
what things did you do?
what did you eat?
memories from when we were back at heathfield lane or still at heathfield lane?

here are some neat facts from the cadbury company.

Cadbury Creme Egg

"How do you eat yours?"

Quite simply the UK's favourite Easter treat, Cadbury Creme Egg is still unique in the confectionery market place as the only product which closely resembles a real egg - a chocolate shell containing white fondant and a yellow fondant centre.

Outselling every other chocolate bar during the time it is on sale between January and Easter each year, Cadbury Creme Egg is the number one brand in the filled egg market, with a market share of over 70% and a brand value of approximately £45m.

Cadbury Creme Egg
How Cadbury Creme Egg came about
Cream filled eggs first became available in 1923, but it was not until the invention of Cadbury Creme Egg in 1971 by the scientists at the Bournville factory in Birmingham, that filled eggs became a national phenomenon.
How Cadbury Creme Egg is made
Cadbury Creme Egg is manufactured by making a chocolate shell in a half-egg shaped mould, which is then filled with white fondant and a dab of yellow fondant to simulate the yolk. Two mould halves are closed very quickly and cooled to allow the chocolate to set. When the moulds are opened, the eggs fall onto a conveyor which transports them, first to the foiling machines and then to the finished packing.
Milestones

• 1923 Cream filled eggs, the forerunner of Cadbury Creme Egg, were introduced.
• 1971 Launch of Cadbury Creme Egg as we know it today.
• 1970s The shopkeeper advertising campaign where boy asks for 6000 eggs.
• 1979 The irresistibility campaign which portrays characters prepared to do something unusual to get a Cadbury Creme Egg.
• 1985 Launch of "How do you eat yours?" campaign.
• 1990-93 New "How do you eat yours?" featuring different Zodiac characters.
• 1994 Spitting Image characters continue "How do you eat yours?" campaign.
• 2000-03 The pointy hand "How Do You Eat Yours?" campaign.
• 2006 Launch of 'The Eggmeister Returns' campaign

Where you can buy Cadbury Creme Egg
Cadbury Creme Egg is available from New Year's Day to Easter Day. Creme Egg lovers work out how to eat theirs in the UK, USA, Canada, Australia and New Zealand.
Did you know?
If all the Creme Eggs made by us in one year were stacked one on top of each other they would stretch from the Bournville factory in Birmingham all the way to Australia - that's around 12,000 miles.
Over 300 million eggs are produced each year - five for every person in the UK
The Cadbury Creme Egg plant at Bournville can 'lay' 66,000 Creme Eggs every hour - more than 1.5 million eggs a day.
We produce eggs all the year round in order to meet the demand - even though they are only sold between January and Easter.

How many calories are there in a Cadbury Creme Egg?
171. Well, 171.6 to be precise.

Why has the size of the egg changed?
As the world's largest confectionery company, Cadbury Schweppes is committed to developing great-tasting products that you, the consumer loves. Since people's preferences vary from market to market, so do our products. This is reflected in the broad variety of sizes and flavours of products that we offer our consumers worldwide.
Records
Tom Stephenson of Pontypridd, Wales, holds the record for the fastest eating (must inc at least one chew) of the UK size egg with 9.13 seconds.
Size Controversy
During an interview on the April 4th, 2007 episode of Late Night with Conan O' Brien, actor B. J. Novak claimed that Cadbury Creme Eggs have decreased in size from previous years. In his interview, Novak presented an unopened Cadbury Creme Egg from 2005. The camera zoomed in on the two eggs, and a visible size difference was revealed, with the 2005 egg the larger of the two. Novak took issue with Cadbury's claim that the eggs were not getting smaller, but rather, "you've gotten bigger!" The Cadbury Schweppes Creme Egg Fact Sheet contains a FAQ section with the question, "Why has the size of the egg changed?" and the answer, "It hasn't - you've just grown up!" It is notable that this statement has been on Cadbury's UK-based website since at least October 23, 2003 - long before the smaller 2007 egg was released. It should be noted that the UK-based site of Cadbury's global operation does not necessarily apply to Cadbury products purchased in the United States, as they are sold by Hershey's under license. The Cadbury Creme Egg in the UK, Canada and Australia remains unchanged and the website FAQ valid.

Cadbury Creme Eggs sold in the United States before 2006 are listed with a weight of 39 grams, while today they are listed at 34 grams. 2005 Creme Eggs are 155 grams per pack of four, while 2007 eggs are 136 grams, 12.3% smaller.
Product Specifications

An original Creme Egg weighed 1.4 oz (40 g) and contained 171.6 Calories. While the size of the eggs has diminished since its introduction in 1971, Cadbury maintains "It hasn't—you've just grown up!" Nevertheless, the 1.2 oz (34 g) eggs - made by The Hershey Company under license from Cadbury and available in the United States since 2007 - are smaller than previous years' 1.38 ounce eggs.

Over the years, Cadbury has introduced a number of products related to the original Creme Egg, including:

• Mini Creme Eggs (bite-sized Creme Eggs)
• Caramel Eggs (soft caramel filling)
• Mini Caramel Eggs (bite-sized Caramel Eggs)
• Chocolate Creme Eggs (chocolate fondant filling)
• Dream Eggs (white chocolate with white chocolate fondant filling)
• Orange Creme Eggs (Creme Eggs with a hint of orange flavor)
• Mint Creme Eggs (green "yolk" and mint flavor chocolate)
• Dairy Milk with Creme Egg bars
• Creme Egg Fondant in a Narrow Cardboard Tube (limited edition)
• Creme Egg ice cream with a Fondant sauce in milk chocolate